Lockdown in “Milkatraz?”

Earlier today I came across a post by Gary Lee, which I thought was fun! Gary was discussing a new game from the The California Milk Processors Board called “Get the Glass!” The “Got Milk” campaign, as a whole, is considered to be one of the most successful campaigns in history in the USA.

The game is a sophisticated online board game with surprisingly excellent graphics! So what’s your mission? Well, you must help the milk deprived Adachi family to navigate around the board, break into the Fort Fridge and “get the glass.” Of course, the glass offers the Adachi family the promise of an unlimited supply of milk to help with their various health ailments. However, you must be careful as the Fort Fridge security are hot on your trail and, if at all possible, will try to stop you! If you’re unfortunate enough to get caught, it’ll be off to Milkatraz for you. Who said nutrition wasn’t fun!

Give it a go and please let us know how you get on. For me, however, it was definitely a case of “off to Milkatraz!”

While we’re on the subject I thought I’d discuss some of those aliment busting health benefits to be gained from drinking milk.

A totally terrific nutritious food!

Milk can be described as one of the most nutritionally complete foods available. As well as being an excellent source of calcium, a serving of milk contains:

  • Vitamin A for eyesight.
  • Vitamin B12 for red blood cells.
  • Carbohydrate for energy.
  • Magnesium for muscle function.
  • Phosphorus for release of energy.
  • Potassium for nerve function.
  • Protein for growth and repair.
  • Riboflavin for healthy skin.
  • Zinc for the immune system.

Benefits of drinking milk:

  • Builds strong bones and reduces the risk of fractures.
  • Intake of milk has been demonstrated to reduce the risk of osteoporosis, hypertension and colon cancer.
  • Drinking milk may help to reduce the risk of kidney stones.
  • Can help to reduce the symptoms of PMS.
  • Helps promote better sleep.
  • Helps reduce the risk of cavities, with normal brushing, flossing, check ups and cleanings.
  • Promotes healthy hair.

How much dairy do you require each day?

Government recommendations suggest three servings each day for adults. This could include for example:

  • An average glass (200ml) of semi-skimmed or skimmed milk.
  • A small pot (150g) of diet yogurt.
  • A match-box sized (30g) piece of cheese.

For more information on milk products and their health benefits please visit The Dairy Council or Got Milk.

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About Melanie
Melanie is a Registered Dietitian who started Dietriffic in March 2007. Her aim is to make good health attainable and sustainable, without guilt and torture, making her approach popular with those who desire a level-headed approach to good health. Have you got your copy of her free book yet?

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{ 5 comments… read them below or add one }

Glenn April 5, 2007 at 6:06 pm

In the animal kingdom, how many mammal species continue to give their offspring milk, after they have been weaned?

The adult male Mountain Gorilla, which is (I think) twice the size of an average man, but TEN times stronger, has never been observed,(to my knowledge), drinking a glass of milk.

Where does a big strong adult Bull get the calcium, and all the vitamins necessary, for its’ big strong bones (not to mention those big long horns)

I can’t wait to be convinced of the need for milk in my diet !


Melanie April 5, 2007 at 6:22 pm

Glenn – Funny when I was writing this article I thought you might have a little something to say about it!!! :)

Yes I know there are lots of theories out there to say that we don’t actually need milk in our diets. Some say the Government continue to push this idea on us as a huge money making scheme…to be honest I don’t know!

I’ve also read that in countries like Japan they eat very little dairy, but some report they have relatively low incidences of osteoporosis! What they do eat a lot of, however, is fish, vegetables and soya bean, therefore they are getting their calcium sources from elsewhere (from fish if they eat the bones, calcium is also found in green leafy veg and soya bean is a rich source).

I’ve had a look at the International Ospeoporosis Foundation website: http://www.iofbonehealth.org/facts-and-statistics.html#factsheet-category-25

Here are some of the facts they quote state:
- “Calcium and vitamin D supplementation reduces rates of bone loss and also fracture rates in older male and female adults, and the elderly”
- “In institutionalized elderly women, this combined supplementation reduced hip fracture rates”
- “Osteoporosis affects an estimated 75 million people in Europe, USA and Japan

Each of these statements are backed by scientific studies and journals, which you can access from my link above.

The other question I have is that in the Bible does it not mention the milk and the honey as something good to eat? What do you think the milk represented in this case, or where did it come from?


Glenn April 6, 2007 at 10:39 am

I knew as I was posting that comment, that the Bible has various things to say about milk…and even as I started to type this now, I have realized that I have possibly had a preconcieved notion in my head, that the Bible did contradict what I was implying in the previous post, however, as I was pondering this, I am thinking that the Bible could actually possibly be confirming my suspicions!

OK, the Bible talks of “the land flowing with milk and honey” and it is obvious that this implys a land rich in natural wealth, a land much to be desired. A fertile and productive land.
Look at the references to milk in the New Testament…surely they are drawing the parallel between the newly saved, new born, young Christian, stating the need for milk for infants, “As newborn babes, desire the sincere milk of the word, that ye may grow thereby”

I wonder if the quality of the milk has changed over the years, I have read that pasteurization changes the chemical make-up of the calcium, rendering it undigestible by the human body, have you ever heard anything along these lines?
Perhaps raw milk is superior, and could be described as “one of the most nutritionally complete foods available”.
I won’t even mention that I heard that something like 20% of adults have lost a vital enzyme (Retinol I think) required to digest milk, no, I will not mention that, incase I am wrong.

Anyway, I’m enjoying your site, it might even inspire some effort on the better diet front!


Glenn April 6, 2007 at 3:23 pm

Hello again!
I mentioned (or should I say I didn’t mention) retinol in that previous post, well, I got the name wrong, should have been lactase, as you can see from the piece I copy/pasted from wikipedia :-
“Lactose intolerance (or hypolactasia) is the condition in which lactase, an enzyme needed for proper metabolization of lactose (a sugar that is a constituent of milk and other dairy products), is not produced in adulthood…..The majority of humans stop producing significant amounts of lactase sometime between the ages of two and five. ”
I think that would coincide roughly with the age of weaning?

wikipedia also states…”Approximately 70% of the global population cannot tolerate lactose in adulthood.”

Food for thought?


Melanie April 6, 2007 at 6:49 pm

Glenn – I’m not entirely convinced yet on either side, there seem to be so many uncertainties! Regarding the Bible, I understand that it was linked to prosperity and to new christians, however I wonder why the Lord used milk as a symbol if it wasn’t designed for adults?

I’ve no doubt that the quality of milk now-a-days is very different to what is was in those days, it’s said to contain some of the chemicals which are fed to cattle now, but then most, if not all, of our food contains chemicals/preservatives etc!

I also know that some believe pasteurization changes milk’s fat and protein molecules, making it unrecognizable and indigestible by the human body. This is not emphasised at uni, we are told you need dairy products!

Lactose intolerance is quite common in children and I have seen a few adults too in clinic with the condition. I read that “certain human populations have undergone a mutation on chromosome 2 which results in a bypass of the common shutdown in lactase production, allowing members of these populations to continue consumption of fresh milk and other milk products throughout their lives”. “Since the majority of northern Europeans and some Mediterranean Europeans have the mutation rendering them lactose-tolerant, lactose intolerance is widely regarded as a medical condition in Europe and North America.” From that it would seem that most of us have the ability to digest milk, however it appears to be a ‘mutation’!

I think the jury is out on this one Glenn! The annoying thing is that the Government and Dairy producers could be covering up the truth about this issue to make more money! Sickening thought!!


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